Infographics: The Power of Visual Storytelling by Jason Lankow

Author:Jason Lankow [Lankow, Jason]
Language: eng
Format: mobi, pdf
Publisher: Wiley
Published: 2012-09-20T14:00:00+00:00

Figure 4.13: Example of a qualitative infographic.

Column Five for Mindflash.

BRIEFING

This is the step in which our team collaborates to concept a design, based on the objectives and the content. In doing so, we determine what needs to be designed; and consequently how it should be designed. While the message is of utmost importance, not all of the information within an infographic will ever be of equal signifiance. Establishing the hierarchy of importance should result in allotting the most space to the most significant information in infographic design. Conversely, the least important information should take the least amount of space on the infographic.

During this stage we determine a plan for design direction as well. This includes identifying ways to visualize the data, or add illustration, or both. For instance, you never want to offend your audience by insensitively applying cartoony illustrations when the subject matter is highly explorative. Conversely, you wouldn’t want to bore your audience by applying a dry and uninteresting design to a story that is highly narrative. We’ll get into this more in Chapter 9 (Information Design Best Practices). The briefing step serves as a bridge, from crafting the story to visualizing it.

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